During the last 10 years, mass marketing has increased in cost and decreased in effectiveness. As a result, most dealerships are using internet marketing to attract more customers for less cost than traditional advertising.

Early on, dealerships were buying most of their internet leads through third party lead providers who used search engines to attract consumer leads they would in turn sell to multiple dealers for a larger profit.

In the last few years, dealerships have learned how to generate more leads for less money by reaching consumers directly through search engines themselves rather than buying lower quality leads from others. To generate more high quality leads, dealers reach buyers by dominating the most popular search engines in their market.

The most successful dealers recognize that over 88% of consumers use search engines to find the vehicle they want to buy, so they have implemented strategies to appear ahead of their competitors for all the popular search terms in their market.

Most dealers used to buy their way to the top, but now the costs for paid search campaigns have sky rocketed because many dealerships are bidding for the same customers.

As a result, dealerships are now focusing more on organic search engine marketing so they can appear on top of the search engines organically. While this strategy takes more time, it generates more leads without any additional advertising costs.

The winning strategy is a blended campaign of paid and organic search engine marketing to get the most leads for the least combined cost.

Recently, the largest search engines are focusing more on video due to the increase in consumer demand and streaming capabilities. Video has rapidly become American's favorite form of online entertainment and consumers are now using it as a research tool when looking to buy new products.

The most successful dealers are implementing a more advanced strategy to appear on top of search results with compelling videos that attract and influence consumers more effectively than traditional text results. These new CAR-MERCIALS are online video ads that draw more traffic because they combine the power of television's sight, sound and motion with the power of search engines' ability to speak directly to consumers who want to buy or service a vehicle now.

These high impact CAR-MERCIALS have become popular because they stand out amongst the mountains of static text and the videos influence consumers in a way that the written word cannot.

The company uses a proprietary platform to distribute and optimize these custom made videos via an intelligent algorithm that continually works to achieve the highest possible search rankings for the most popular phrases on the top search engines.

Since the world of search marketing is ever-changing, CAR-MERCIALS proprietary platform also monitors, tests and automatically adjusts campaigns, keywords, titles and descriptions in order to capture and maintain high rankings on each search engine.

Learn how dealerships are using CAR-MERCIALS to attract, sell and service more customers profitably by appearing on top of the most popular search engines with compelling videos that build value in their company and the products they sell.

Contact us to find out more about Car-Mercial and how they can give you the online presence you've been looking for.

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